cafe branding | edm | 2022
The goal for this project was to create a cohesive system for a cafe based off of an assigned music genre. The genre I was assigned was electronic/house/dj/dance.
The deliverables that were created included: mugs, to-go cups, coffee packaging, menu, and 3 promotional posters. A custom font was also created to compliment the genre.
Additionally, a font specimen book was created to showcase the font. The name of the cafe is "The House" which is a play on words of house music and coffee house.
process
To begin this project, the first step was to design a font that was inspired by the music genre. After researching different aspects of the genre; album covers, record labels, promotional work, etc., I began to create sketches of different ideas for the font. The clean lines and sharp serifs mimic the creation method and sounds that produce electronic dance music. The final font is named Spinnin'.
The same research used to create the font was used to influence the color choices and designs for the deliverables.
